How to Repurpose One Blog Post into 6 Social Media Posts
Learn how to turn a single blog post into platform-optimized content for LinkedIn, X, Instagram, Facebook, Threads, and Bluesky in minutes.
The Problem
You just published a great blog post. Now what?
You need to share it on LinkedIn, X, Instagram, Facebook, Threads, and Bluesky. But each platform has different formats, character limits, and audience expectations. Writing six unique posts from scratch takes hours — time you don't have.
The Old Way
Most people do one of two things:
- Copy-paste the same text everywhere — This looks lazy and performs poorly. A LinkedIn post that starts with "New blog post!" won't get engagement on Instagram.
- Manually rewrite for each platform — Better results, but it takes 30-60 minutes per blog post. Multiply that by how often you publish, and you've got a part-time job.
Neither approach scales.
The Better Way
Smart marketers repurpose strategically. They understand that:
- LinkedIn wants professional insights with a hook and clear takeaways
- X (Twitter) needs punchy, thread-worthy content under 280 characters
- Instagram requires visual-first captions with personality
- Facebook works best with conversational, shareable stories
- Threads is casual and community-driven
- Bluesky rewards authentic, unpolished takes
The key is extracting the core message from your blog and adapting it to each platform's native style.
Step by Step: Manual Repurposing
Here's how to do it yourself:
1. Identify the Core Message
Read your blog post and answer: "What's the one thing I want readers to remember?"
For example, if your blog is about email marketing tips, the core message might be: "Personalized subject lines increase open rates by 26%."
2. Extract Key Points
Pull out 3-5 quotable insights, statistics, or actionable tips. These become the building blocks for your social posts.
3. Write Platform-Specific Hooks
Each platform needs a different opening:
- LinkedIn: Start with a bold statement or contrarian take
- X: Lead with the most surprising stat or insight
- Instagram: Open with a relatable pain point
- Facebook: Ask a question or share a mini-story
- Threads: Be casual, like you're texting a friend
- Bluesky: Share your honest opinion, unfiltered
4. Adapt Length and Format
- LinkedIn: 1,300 characters max, use line breaks
- X: 280 characters, make it punchy
- Instagram: Up to 2,200 characters, use emojis sparingly
- Facebook: 1-3 short paragraphs
- Threads: 500 characters, conversational
- Bluesky: 300 characters, authentic voice
5. Add Platform-Specific CTAs
- LinkedIn: "What's your experience with this?"
- X: "Agree or disagree?"
- Instagram: "Save this for later"
- Facebook: "Share if you've been there"
- Threads: "Thoughts?"
- Bluesky: Link to the full post
This process works — but it takes 30-45 minutes per blog post.
The Fastest Way: Use PostForge
What if you could skip all of that and get six platform-ready posts in 30 seconds?
That's exactly what PostForge does.
Here's how it works:
- Paste your blog post URL into PostForge
- PostForge reads your content and understands the key message
- You get six optimized posts — one for each platform
Each post is written in the native style of that platform. LinkedIn posts are professional with clear hooks. X posts are punchy and quotable. Instagram captions are engaging with the right tone.
No more copying and pasting. No more spending an hour rewriting the same content six times.
What You Get
For each blog post URL, PostForge generates:
- LinkedIn post — Professional hook, key insights, engagement question
- X post — Punchy, quotable, under 280 characters
- Instagram caption — Relatable, visual-first, with personality
- Facebook post — Conversational, shareable, story-driven
- Threads post — Casual, community-focused
- Bluesky post — Authentic, unfiltered take
All optimized for each platform's algorithm and audience expectations.
Real Example
Let's say you published a blog post about "5 Email Subject Line Formulas That Actually Work."
PostForge generates:
LinkedIn:
Most email subject lines get ignored. Here's why.
After analyzing 10,000 emails, I found that personalized subject lines increase open rates by 26%.
But "personalized" doesn't mean adding [First Name]. It means speaking to a specific pain point.
Here are 5 formulas that consistently work:
→ The curiosity gap
→ The specific number
→ The urgent deadline
→ The social proof
→ The direct question
Which one do you use most?
X:
Email subject line that works every time:
"[Specific number] + [Desired outcome]"
Example: "5 ways to double your open rate"
Simple. Specific. Effective.
Instagram:
Stop writing boring email subject lines 😴
Here's the formula that gets 26% higher open rates:
[Specific number] + [Pain point] + [Promise]
Example: "5 subject lines that actually get opened"
Save this for your next email campaign 📧
You get the idea. Each post sounds native to its platform.
Try It Free
PostForge gives you 5 free generations to start.
No credit card. No signup friction. Just paste a URL and see what you get.
[Try PostForge Free →](https://sornic.com/social-post-generator)
Turn your next blog post into six social media posts in 30 seconds.
Written by
Sornic Team